Stream Key Podcast: How NOT To Grow Your Twitch Stream (3)

How NOT To Grow Your Twitch Stream Link

1. MelaciousMel--very catchy name, so they discussed how he got this name. Played football in college! PogChamp
2. Early in his career, he was scrolling through Facebook for sponsors. Came across an ad about TruGaming (this podcast), and rejected lol. He then joined the community.
3. Two types of bad advice:
4. Bad Advice that’s factually wrong: 90s gaming culture, blowing on the cartridge and console to make it work (doesn’t work and actually worsens).
5. Bad Advice that’s right, but doesn’t answer your question, generic. How do I lose weight? Exercise and eat right, true, but doesn’t give details. Good advice goes into details such as cutting out soda, fast food, etc.
6. Mel is very competitive as an athlete. Streaming is NO difference. What can give you an edge and better your channel beyond supporting small streamers, raiding, sponsorships. What else can you do to make this a career.
7. Mel got bad advice when he wants to advance: “you gotta be yourself, support small streamers, raid, and just show up, put the time in” and he notes that he WAS doing all these things, but too generic he says.
8. Mel and Host want actionable steps to take.
9. He got frustrated and salty on social media, and wants honest, specific answers, such as should I pay for advertisement, should I ask popular streamers help, etc? He got backlash. He advises against doing this.
10. Mel reports failed many times, so he says he can give sound advice (hopefully).
11. Bad Advice to streamers:
12. Worst advice per Mel is “be yourself”. Because if you’re socially awkward by nature, and you’re being yourself, it may not work. Also, if I’m myself the way I game in real life, I’m not going to talk, which IS true (I’m glued to the screen).
13. Public speaking is something you learn to do.
14. Because you’re supposed to be entertaining.
15. Big streamers don’t share specific advice b/c of the competitive field. Per Mel, they started as early adopters of Twitch and that’s how they became big.
16. They’re against FollowForFollow, empty shell (I read the same, this is bad). Leeching.
17. Hard to get honest answers because of the competition. Especially at TwitchCon. The bigger Partner wouldn’t give the smaller Partner the time of day.
18. Bad advice with solution:
19. FollowForFollow is the most prominent way of advertising but doesn’t work at all, because followers don’t help with viewership per se.
20. Twitch looks for viewership and traffic over anything else.
21. Mel says he gets 5 to 13 viewers, has under 200 followers. He’s a twitch affiliate and a sponsored streamer. Mel’s buddy has 600 followers, no affiliation, no sponsor.
22. It’s not about followers, it’s about viewers!
23. Solution is to build a real community by giving people a reason to follow your channel by raiding.
24. Example: Consistently raid one channel who will then raid you back.

Questions/Answers

• Variety gaming, caller notices his viewers crash in numbers when he changes game. Mel finds it helps, b/c shows you’re a well-rounded gamer. He finds it very tough to do, but good pay-off later on. Duck Tales: Remastered? Lol (it’s my most hated game that I forced myself to complete)
• He recommends to try a different game and see what happens.
• Host notes that variety streamers, you need to have very big personalities, or they know every game. Because then your viewers come to see you, not the game.
• It pays to be in a group and spend time there, and establish yourself.
• For example, who wants to play this game? Who’s interested in teaming up, and you can stream with them.
• You make them feel that you want them to be there.
• You want to focus on just one person at a time, even one person a day, when you start out, make real friends.
• Streaming guilds? One streamer who’s more experienced, head of guild, who’s teaching others how to stream. Great in theory, but can easily be bad mentorship of course.
• Mel told story about this coach who kept telling him to quit b/c he hated Mel.
• A lot of paying guilds are really about the larger streamer getting more out of the smaller streamer and/or they’re glorifying/promoting themselves.
• Best experience Mel has on stream, occurred on TruGaming channel. Right off Warframe hype, and had 74 viewers, chat exploding. Mel got raid from a larger streamer who helped him, when playing Dead By Daylight with a friend, a few viewers, he’s going to end stream, but then friend was asking about PUBG, and got the raid.

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